Transparency, traceability and visibility explained

Posted by

Karthipriya S

Transparency, traceability and visibility are the buzzwords in the logistics sector at the moment. Though the three are used interchangeably, they are not the same. Given their overuse, not many seem to have a clear understanding of these terms. Here is how they are different and how each one of them contributes to the betterment of logistics businesses.

Transparency
Transparency is one of the key factors that safeguard the integrity of a supply chain network. It ensures availability of supply chain data to every stakeholder involved. It includes tracking of information such as product components, locations, corresponding stakeholder particulars, records and other relevant certificates. Transparency ensures that supply chain data is available for every stakeholder, at every terminal across the network, thereby building seamless communication and credibility.

Traceability
On the other hand, traceability refers to the availability of precise data related to supply chain operations. With supply chain traceability, it is possible to track down freight movement from the source to the end customer and vice versa. It includes information such as purchase data, in-transit data and product return statuses. After all, data recall in logistics become a possibility only with supply chain traceability.

Visibility
Visibility is rather a blend of data transparency and traceability where the players involved can witness the movement of freight from the source to the end customer. With end-to-end visibility, there is no room for fraudulent activities, which, in turn, establishes trust across the supply chain network though the players are hardly familiar with each other.

Improving logistics operations with technology
It is high time logistics businesses move on to an advanced platform to address the dynamic market demands and unleash their true potential. Data transparency, for instance, is mandatory for the logistics industry considering the multitude of stakeholders in a logistics network. With a digital platform, everyone involved in the given logistics business can get maximum transparency from product details to legal business documents. Digital logistics also enables you to facilitate shipment tracking for the end customers. After all, keeping your customers informed is the initial step to satisfy them and expand your customer base in the long run. The digital solution also generates proof of delivery as and when the product reaches the end customer. By confirming product delivery at the earliest, you can put an end to all possible discrepancies that may otherwise bring a bad reputation to your logistics business.

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